The Brief

We were engaged by Victor Chandler to support their quickly growing sports betting product with online display advertising to drive new user sign-ups and increase betting frequency.

The Solution

We planned and implemented a broad reach, time targeted display campaign designed to reach users in the hours preceding a football match or sporting event, when conversion potential was likely to be highest. To encourage high user engagement we built rich media ad formats displaying ‘live’ odds.

The Results

Despite modest budgets, monthly site growth targets have been achieved every month since campaign launch in July 2009.